ATEC takes tourism future back to basics

first_imgSource = e-Travel Blackboard: N.J The Australian Tourism Export Council (ATEC) unveiled a new three year strategic Roadmap to the Future which will assist members by taking goals “back to basics”.Speaking at the ATEC’s 2011 Meeting Plan Conference in Sydney yesterday, the Group’s managing director Felicia Mariani explained the 2012-2015 initiative encompassed five key initiatives to; increase member satisfaction, build industry capability, enhance recognition for members and ATEC, achieve membership growth as well as sustain the organisation through strategic relationships.Ushered in by economic uncertainty and challenges of the future, Ms Mariani explained ATEC set out a “mission” to assist, support and enhance its members’ businesses through targeted advocacy, partnerships, services and initiatives.The three year plan “reflects our commitment to get back to basics and to more fully reflect our responsibility to our members”, the company’s head said.Developing the plan through research gathered from ATEC members, Ms Mariani highlighted that among the key concerns in the industry include a shortage of skilled employees as well as lacking products that cater to travellers seeking “real” experiences.She noted that the Group would look at creating an easier process for accommodation builders and tour operators to access “sensitive” parts of Australia that meet the travel desires of the ‘new traveller’“We set out to define the key challenges that are affecting the growth of our industry and with consultation we defined those very broadly as being creating and delivering quality tours and experiences that match the changing customer demand for customised and authentic experiences,” she noted.“And it is difficult to build accommodation and experiences in what people call sensitive parts of the country but that’s exactly the type of experiences people want to come and find we need to find a way to make that easier.”The new plan will also see the Group focus on ensuring Australian tour operators and equipped and implement new and traditional technology to engage customers as well as redefine its relationship with partners through delivering customised services that still match their base core programs. “We want to ensure ATEC is at the forefront of all of the debates on issues that are affecting the growth of our industry and in order to do that we also want to enhance the recognition of ATEC and our members on a national level,” she added. “And of course we want to grow our membership but we want to do that in a way that is sustainable and in a way that allows us to continue to service the needs of our members.”Ms Mariani also told attendees at the conference yesterday that the Group had teamed up with Qantas to undertake new research to explore various options of enhancement to the Aussie product.last_img read more