Working for a brighter future

first_img Comments are closed. Previous Article Next Article Working for a brighter futureOn 1 May 2002 in Personnel Today The Industrial Society has relaunched as the Work Foundation in a move tostrengthen the organisation’s research and consultancy role and widen itsinfluence with policymakers. The rebranding exercise follows the sale last year of the society’sworkforce training business and associated publications to the Capita Group andformalises the change of focus for the organisation. Founded in 1918 thesociety has campaigned to improve individual skills through training, but underits new name it is shifting away from its training heritage to focus onincreasing business take-up of workforce management issues through research,consultancy and advocacy. Chancellor of the Exchequer Gordon Brown gave the keynote address at thelaunch event in London. The new name, he said, encapsulates “what isessential to the success of British business in the new century: a new approachto work, to the benefits of work, to the management and co-ordination of work,to the rewards of work, to family-friendly work.” Work Foundation chief executive Will Hutton said so-called ‘soft’ issues ofhuman resources are in fact ‘hard’ and should be “at the centre ofbusiness and organisational strategy”. The Foundation’s first reportdemonstrates that the need for action is urgent, according to Hutton. Working Capital, Intangible Assets and the Productivity Gap reveals thatemployee satisfaction has plummeted over the past decade, despite the increaseof high-performance management techniques. “Some UK employers are exploring ways of liberating their workforcesthrough innovations over balancing work and domestic life, or delegatingdecision making – but they do so against a hostile background. One of the WorkFoundation’s objectives is to reinforce their instincts and persuade others tojoin them,” says the report. Related posts:No related photos.last_img read more