DiscoverOrg buys competitor RainKing in ninefigure deal

first_imgVancouver market intelligence company DiscoverOrg will grow yet again, this time after buying Maryland-based competitor RainKing.The deal, announced Monday, was struck for an undisclosed sum. DiscoverOrg co-founder and CEO Henry Schuck told The Columbian it cost them “at least $100 million.”Besides eliminating a competitor, DiscoverOrg absorbs RainKing’s workforce, customers and proprietary software; and it also gains a wider reach into the East Coast market, Schuck said.“We’re two companies in a really similar space, and together we have a much bigger platform to grow, and we’re really excited about that opportunity,” he said.Both companies were founded in 2007 and have grown rapidly in the market intelligence world, scraping and researching highly focused customer data to be sold to clients.RainKing’s nearly 200 employees will be offered a chance to move to DiscoverOrg’s Vancouver offices, 805 Broadway, according to Schuck. Still, the new presence in Bethesda, Md., “is definitely beneficial” for the company’s strategies to grow in the East Coast. DiscoverOrg also has an office in Philadelphia.last_img read more