Tagged with: Consulting & Agencies Digital Individual giving AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 12 July 2005 | News Charity print, radio and TV advertising could also be made to go the extra mile in this way. Indeed, many award-winning charity advertising campaigns deserve a longer life online. Marketing and fundraising agency Whitewater are making sure their print adverts have a wider audience by publishing them online. Charities that rely on print advertising could do the same.Whitewater has been running a series of innovative full-page colour adverts in Professional Fundraising magazine for some months now. Keen to ensure a wider audience, the agency has published the adverts on its website.This is a good example of attempting to maximise a print advertisement’s impact, not least because the adverts have a longer life on the web. Advertisement 27 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Whitewater makes its adverts go further About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.