Bridgestone aims for full sustainability by 2050

first_imgBridgestone is the world’s largest tire and rubber manufacturer.The company joins Pirelli and Michelin in committing itself and its suppliers to a sustainable supply chain by 2050.The move could be particularly beneficial in places like Cambodia, where deforestation has closely tracked the global price for rubber. The world’s largest tire manufacturer has pledged to develop a fully sustainable supply chain by 2050.Bridgestone announced on Feb. 6 an overhauled sustainability policy for its suppliers, which pulls together the Japanese company’s stances on issues related to land use, including deforestation and human rights.“Our goal is to create long-term environmental, social and economic benefits for everybody,” Jim DeMouy, Bridgestone Americas vice president for environment, health, safety and sustainability, said in an interview with the publication Rubber and Plastics News. “It’s a real step forward for the industry and for us.”Deforestation in Laos for an industrial-scale rubber plantation. Photo by Rhett A. Butler/Mongabay.The document outlines Bridgestone’s plans for “net-zero deforestation,” which will require suppliers to avoid cutting primary forest; to obtain free, prior and informed consent from local communities; and to “protect and preserve” high-carbon-stock and high-conservation-value spots.Rubber prices closely track deforestation in Cambodia, according to Global Forest Watch. The organization found that as global rubber prices surged, so did tree cover loss.Globally, “[t]here’s a lot at stake,” said Kristin Urquiza, a campaign director with the watchdog NGO Mighty Earth, in a statement.And the rubber industry could have a marked effect on carbon emissions, Urquiza said. “By some estimates, deforestation for rubber between now and 2024 could release the same amount of carbon dioxide as the country of India does annually.”A deer in Cambodia. Photo by Rhett A. Butler/Mongabay.Mighty Earth said Vietnam, Laos and Myanmar would also benefit from stronger policies aimed at ending deforestation for rubber.As the biggest player in the tire market, Bridgestone had to take a leading role, said CEO Masaaki Tsuya.“We recognize our ability and responsibility to drive change and improvements in the ways that industry interacts with the environment and communities around the world,” Tsuya said in a statement from the company. “We expect our suppliers and partners to work with us in pursuit of sustainable supply chains.”Rival tire producers Pirelli and Michelin have also made sustainability commitments recently. Mighty Earth praised Bridgestone’s move but also called on Goodyear and Continental, two other companies that round out the five biggest tire makers in the world, to make their own commitments.“The entire tire and rubber industries need to defuse this rubber carbon bomb. In order to make sure practices actually change on the ground, there needs to be industry-wide action against deforestation,” Urquiza said in the Might Earth statement. “We look forward to working with relevant stakeholders to adapt the best of these systems to the rubber industry to immediately eliminate deforestation and land grabbing.”A rubber plantation in Indonesia. Photo by Rhett A. Butler/Mongabay.Banner image of an otter in Cambodia by Rhett A. Butler/Mongabay.FEEDBACK: Use this form to send a message to the author of this post. If you want to post a public comment, you can do that at the bottom of the page. Biodiversity, Carbon Emissions, Climate Change, Climate Change And Forests, Conservation, Corporate Responsibility, Corporate Role In Conservation, Corporate Social Responsibility, Corporations, Deforestation, Drivers Of Deforestation, Environment, Forests, FPIC, Land Rights, Plantations, Rainforests, Reforestation, Rubber, Saving Rainforests, Sustainability, Tropical Forests, Zero Deforestation Commitments Popular in the CommunitySponsoredSponsoredOrangutan found tortured and decapitated prompts Indonesia probeEMGIES17 Jan, 2018We will never know the full extent of what this poor Orangutan went through before he died, the same must be done to this evil perpetrator(s) they don’t deserve the air that they breathe this has truly upset me and I wonder for the future for these wonderful creatures. So called ‘Mankind’ has a lot to answer for we are the only ones ruining this world I prefer animals to humans any day of the week.What makes community ecotourism succeed? In Madagascar, location, location, locationScissors1dOther countries should also learn and try to incorporateWhy you should care about the current wave of mass extinctions (commentary)Processor1 DecAfter all, there is no infinite anything in the whole galaxy!Infinite stupidity, right here on earth.The wildlife trade threatens people and animals alike (commentary)Anchor3dUnfortunately I feel The Chinese have no compassion for any living animal. They are a cruel country that as we knowneatbeverything that moves and do not humanily kill these poor animals and insects. They have no health and safety on their markets and they then contract these diseases. Maybe its karma maybe they should look at the way they live and stop using animals for all there so called remedies. DisgustingConservationists welcome China’s wildlife trade banThobolo27 JanChina has consistently been the worlds worst, “ Face of Evil “ in regards our planets flora and fauna survival. In some ways, this is nature trying to fight back. This ban is great, but the rest of the world just cannot allow it to be temporary, because history has demonstrated that once this coronavirus passes, they will in all likelihood, simply revert to been the planets worst Ecco Terrorists. Let’s simply not allow this to happen! How and why they have been able to degrade this planets iconic species, rape the planets rivers, oceans and forests, with apparent impunity, is just mind boggling! Please no more.Probing rural poachers in Africa: Why do they poach?Carrot3dOne day I feel like animals will be more scarce, and I agree with one of my friends, they said that poaching will take over the world, but I also hope notUpset about Amazon fires last year? Focus on deforestation this year (commentary)Bullhorn4dLies and more leisSponsoredSponsoredCoke is again the biggest culprit behind plastic waste in the PhilippinesGrapes7 NovOnce again the article blames companies for the actions of individuals. It is individuals that buy these products, it is individuals that dispose of them improperly. If we want to change it, we have to change, not just create bad guys to blame.Brazilian response to Bolsonaro policies and Amazon fires growsCar4 SepThank you for this excellent report. I feel overwhelmed by the ecocidal intent of the Bolsonaro government in the name of ‘developing’ their ‘God-given’ resources.U.S. allocates first of $30M in grants for forest conservation in SumatraPlanet4dcarrot hella thick ;)Melting Arctic sea ice may be altering winds, weather at equator: studyleftylarry30 JanThe Arctic sea ice seems to be recovering this winter as per the last 10-12 years, good news.Malaysia has the world’s highest deforestation rate, reveals Google forest mapBone27 Sep, 2018Who you’re trying to fool with selective data revelation?You can’t hide the truth if you show historical deforestation for all countries, especially in Europe from 1800s to this day. WorldBank has a good wholesome data on this.Mass tree planting along India’s Cauvery River has scientists worriedSurendra Nekkanti23 JanHi Mongabay. Good effort trying to be objective in this article. I would like to give a constructive feedback which could help in clearing things up.1. It is mentioned that planting trees in village common lands will have negative affects socially and ecologically. There is no need to even have to agree or disagree with it, because, you also mentioned the fact that Cauvery Calling aims to plant trees only in the private lands of the farmers. So, plantation in the common lands doesn’t come into the picture.2.I don’t see that the ecologists are totally against this project, but just they they have some concerns, mainly in terms of what species of trees will be planted. And because there was no direct communication between the ecologists and Isha Foundation, it was not possible for them to address the concerns. As you seem to have spoken with an Isha spokesperson, if you could connect the concerned parties, it would be great, because I see that the ecologists are genuinely interested in making sure things are done the right way.May we all come together and make things happen.Rare Amazon bush dogs caught on camera in BoliviaCarrot1 Feba very good iniciative to be fallowed by the ranchers all overSponsoredcenter_img Article published by John Cannonlast_img

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