Game of Thrones in Dubrovnik increased tourist spending by 126 million euros over four years

first_imgResearchers from the Institute of Economics, Zagreb Marina Tkalec, Ivan Žilić and Vedran Recher published in the prestigious scientific journal in the field of tourism the International Journal of Tourism Research scientific paper “Effects of the film industry on tourism: Game of Thrones and Dubrovnik” in which they evaluate “On tourist results in Dubrovnik-Neretva County.The results of the evaluation carried out using the method of assessing the effect of treatment suggest that the filming of the “Game of Thrones” in Dubrovnik had a very positive effect on tourism results. According to the results of the evaluation, in the period from 2012 to 2015 alone, the Dubrovnik-Neretva County was visited by an average of 60 more tourists every year due to the filming of “Game of Thrones”.Cumulatively, during the entire analyzed period, the Dubrovnik-Neretva County was visited by 244.415 more tourists due to the filming of the “Game of Thrones” in Dubrovnik, who realized almost a million and a half more nights (1.441.395 more nights). The guests who visited the county motivated by the “Game of Thrones” also spent a total of 126 million euros in the analyzed period.Scientists from the Institute of Economics, Zagreb, also found that the filming of “Game of Thrones” in Dubrovnik (it should be noted that Dubrovnik was the original filming location to which locations in other counties were added in later seasons) led to positive tourist results. in other counties, but this spillover effect to other counties was not subject to evaluation of the published work.Photo: InstagramOne of the most popular series in the world, “Game of Thrones”, began filming in Dubrovnik in 2011 in its second season. Dubrovnik was chosen as the location for King´s Landing, the fictional capital of the seven kingdoms that appears frequently in the series. The rich and exceptionally preserved Dubrovnik’s cultural and architectural heritage fits perfectly into the medieval context of the series, which is why images of Dubrovnik’s city walls, Lovrijenac and Lokrum often appear in the series. These recordings left a strong impression on the viewers of the series, raising the global visibility of Dubrovnik and stimulating the demand for tourist visits to that city.”Evaluations of this type are of great social and economic importance because they enable policy makers to assess the profitability of possible investments of public funds in attracting production companies that would shoot new films and series in Croatia in the future. Such evaluations should be done for all other forms of spending public funds and subsidies, so that both taxpayers and policy makers are sure that investing public money through certain public policies is both economically and socially justified.”From the Institute of Economics in ZagrebUnfortunately, in Croatia such evaluations are very rare, so decisions on spending public funds are usually made without any prior evaluation, while subsequent evaluations of the efficiency of spending these funds are either not done or conducted at a very superficial and insufficiently professional level.You can read the whole scientific paper herelast_img read more