ASA clears Health Lottery advert of social irresponsibility

first_img UK gambling adopts toughest online advertising code to protect underage audiences August 27, 2020 Share Lee Willows, YGAM: Education is central to gambling reform  July 9, 2020 Share StumbleUpon Related Articles The Advertising Standards Authority has cleared a Health Lottery ad, featuring a man finding a £1 coin down the back of his armchair, of any wrongdoing.Proceeding to enter a grocery store, the voice over goes on to state “Its George’s lucky day. Now you might think £1 won’t buy you much these days, a loaf of bread, a pint of milk, but George knows £1 buys you a chance to play the Health Lottery which now has more chances to win”. Seeing the coin turn into the aforementioned items, George goes on to continue with his original plan, before daydreaming of what he could buy with a potentially huge windfall.Seeing an issue with its content, one complainant challenged the social irresponsibility of the advert, believing an implication was contained that hinted it would be better to gamble £1 on a lottery, as opposed to on essential food items.In its response, The Health Lottery stated that the concept is to show the spending of an “unexpected luck windfall,” rather than implying expenditure outside of budgeted everyday items.Emphasising that references to items such as a loaf of bread or milk were made to indicate “that the cost of a Health Lottery ticket was inexpensive compared to the potential reward that players could receive,” it was also stated that there was no suggestion that someone should spend money on a ticket instead of eating and drinking.Also stressing that the £1 coin had not been taken from his wallet, the ASA backed The Health Lottery’s stance, stating: “The ad played on the common joke that money could be found down the back of a sofa, and that money found unexpectedly in such places, was a bonus”.Before adding: “We noted that when the man entered the shop, he was not shown pondering whether to buy food or a lottery ticket, but had entered the shop for the specific purpose of buying a lottery ticket with the £1 he had found. “The ad did not suggest that the man chose to buy a lottery ticket instead of bread and milk that he needed, but rather those items were included merely by way of comparison to show that everyday food items could be bought for the same price as a £1 lottery ticket, and that if spare money was found, it could be spent on a lottery ticket.”Not upholding the complaint, the ASA concluded that the ad was not irresponsible and did not break the code. ASA monitoring sweep marks gambling as the worst underage advertising offender August 26, 2020 Submitlast_img read more

Codere merges Italian fruit machine units forming CODWIN

first_imgShare Related Articles CT Gaming bolsters Italian profile with The Betting Coach  August 27, 2020 Share Spanish gambling group Codere SA has launched ‘CODWIN’, its new Italian market AWP games (fruit machines) distribution unit, formed by the merger of its shareholdings in subsidiaries Gap Games Italia and FG Slot.Italian industry news sources report that the launch of CODWIN, had been formally approved by Gap Games and FG Slot investors at an April shareholder meeting, allowing majority shareholder Codere Italia to form its new business unit.Andrea Rigodanzo, former managing director of FG Slot, has been tasked with leading CODWIN, in which Codere Italia seeks to consolidate its Italian fruit machine businesses lowering operational costs.“It is an extremely difficult time for the legal gaming sector, in particular for operators and supplier of gambling machines. Therefore, we decided to join forces and face the challenges that the market is imposing on us together.” – Rigodanzo explained to Italian media.Year-on-year tax increase since 2014, have seen Italian gambling duties on slot machine wagering increase to 23.83% (2014 – 13%), reflecting a near 70% net duty on operating incomes imposed on gambling machine operators.Further market headwinds saw the Italian government’s ‘2017 Budget Law’ sanction a 35% reduction in the number of slot machine licences allowed in Italy to 265,000 units.The high costs of operating slot machines have seen many leisure and hospitality venues discontinue their licensing.Codere has been active in the Italian gambling market since 2001, when the Bolsa Madrid firm acquired the eight bingo hall properties of Operbingo, moving to establish its presence in Northern Italy.Facing significant market costs in 2019, Codere governance revealed that it was assessing all options with regards to its Codere Italia division. TVBET passes GLI test for five live games in Malta and Italy August 25, 2020 StumbleUpon Italian bookmakers face cruel summer as ADM sanctions shop closures July 27, 2020 Submitlast_img read more